I’m D Y Prasad — a creative director and 3D generalist with 20+ years shaping brands, motion graphics and product films across healthcare, media and advertising.
Expertise spanning Healthcare, Advertising, Media, Education, Political Campaigns, & Digital Marketing
20+
Years Experience
1000+
Projects Delivered
6+
Industries Served
3+
Languages
What I Do
DISCIPLINES UNDER ONE ROOF
Creative Direction
End-to-end ownership of concept, art direction and delivery across campaigns.
Branding & Identity
Corporate identity systems, logos, packaging and print collateral.
Motion Graphics
Broadcast packages, channel branding, explainers and title design.
3D & Product Animation
Maya, Blender and iClone product visualisation for healthcare and tech
UI/UX & Web
Figma and Adobe XD interfaces, websites, prototypes and design systems.
AI Creative Production
Midjourney, Sora and Veo pipelines for rapid concepting and content.
Selected work
RECENT HIGHLIGHTS
All Projects
2025 - Present
Mahendragiri Varahi
Film Title Intro
Color Wings Entertainment
A cinematic 2D animation project created for the Mahendragiri Varahi film title introduction. Responsible for high-fidelity storyboarding, visual development, and 2D animation, translating the film's narrative and visual language into a compelling animated sequence for Annapurna Studios.
2018 -2025
Medical Product
Animation
BioGenex Life Sciences
Created high-fidelity 3D animations and product demonstration films for medical diagnostic instruments and reagents. Developed clear visual explanations of complex product functions, workflows, and technical processes for communication and presentation.
2014 - 2018
News & Channel Graphics
ABN News Channel
Led the animation team producing daily news packages, channel identities, promotional graphics, and political satire animations. Oversaw visual development and animation production for fast-paced broadcast content, delivering engaging graphics within demanding newsroom timelines.